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Saturday, December 14, 2013

WHAT IS LOGO?


WHAT IS LOGO?
A logo is a symbolic or iconic identifying mark which conveys ownership or proprietorship for all kinds of business. Like humans we all are unique. So, we would like to apply the same, when we all start a new business. Like a Mega Shop, Restaurant, Airline, Shipping, Trading, Manufacturing, Radio, Television etc.

The main function is to elicit recognition. The object of a logo is to act as a mnemonic device and identifier, to communicate a desired thought or feeling, and to generate a desired emotional response. A thought-provoking logo design can strengthen your brand image and corporate identity, giving you a psychological advantage over your competition. Your logo is the core of your corporate identity, defining and symbolizing the character of your company or organization.

There are three basic types of logos. Symbolic, Typographic and third Symbolic-Typographic mix. Some said Wordmark Logo, Lettermark Logo, Brandmark Symbol, Iconic Logotype. Some other said Iconic/Symbolic, Logotype/Wordmark, Combination Marks. Find your self…
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